Bank of the West
Marketing & Brand Creative Director - Creative Direction - Creative Strategy - Design - Production management
My role as Marketing and Brand Creative Director at Bank at the West allowed me the pleasure of working cross-functionally with some truly inspiring and talented people, both in the US and abroad. Below are some samples, digital, print, brand, and environmental that I personally worked on and directed while employed at Bank of the West.
Bank of the West is part of the U.S. arm of BNP Paribas, (www.bnpparibas.com). BNP Paribas is a global leader in financial services and is one of the six highest-rated banks, present in more than 70 countries, BNP Paribas has a significant presence in the United States and Europe and strong positions in Asia and emerging markets.
Bank of the West poster rebrand. ROLES: Creative Strategy, Design, Implementation
Bank of the West website rebrand ROLES: Creative Strategy, Design
Brand Guidelines - Worked together with partners throughout the bank, as well as external agency partners to create rebranding guidelines. Iterterated as requirements and branding evolved and matured. ROLES: Creative Strategy, Design
Brand Guidelines - Worked together with partners throughout the bank, as well as external agency partners to create rebranding guidelines. Iterterated as requirements and branding evolved and matured. ROLES: Creative Strategy, Design
Bank of the West Wealth Management NY ad. ROLES: Rebrand Design, production
Bank of the West offer landing pages. ROLES: Creative Strategy, Design, Implementation
Bank of the West / BNP Paribas Tennis - Indian Wells ROLES: Creative Direction, Design, Ad Copy, Branding
Bank of the West social media promo templates for Economist Scott Anderson. ROLES: Creative Strategy, Design, template creation, training