Hellobank

Marketing & Brand Creative Director - Creative Direction - Creative Strategy - Design - Production management

Hello bank! (www.hellobank.fr) is a digital direct bank owned by BNP Paribas*, (www.bnpparibas.com). Bank of the West, also owned by BNP Paribas, was tasked with creating a multi-platform and ADA-compliant version of this product for the U.S. millennial and gen-X market, adapting global brand guidelines already established, as well as creating unique brand components and guidelines relevant to the U.S. audience. I was part of a cross-functional team that worked directly with Executive Marketing, Digital Creative, UX, and external agencies, defining requirements for overall branding, as well as creating and managing the production of various marketing assets such as the Debit card & Card Carrier.